The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…
Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Irish indie brand Spotlight Oral Care is continuing to expand across Europe and the US and wants to focus future new product development on bridging the oral health and beauty gap.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
![Spotlight Oral Care offers a range of oral care products and is best-known for its teeth whitening products [Image: Spotlight Oral Care Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/spotlight-oral-care-expansion-plans-in-europe-us-and-beauty-category/15707031-1-eng-GB/Spotlight-Oral-Care-expansion-plans-in-Europe-US-and-beauty-category.jpg)
